The Full Leaf Story
UI Redesign : Amplifying the Full Leaf Tea Advantage
Translating the Full Leaf mobile experience into a tranquil, relaxing experience and providing our users a sense of trust in our tea. Amplifying the advantages of Full Leaf Tea’s offerings through design.
Key Strategy: Compensating for Bare Packaging with Digital Design
With a simple paper bag as packaging, the digital experience becomes the stage to showcase Full Leaf’s quality. A refined interface presents the tea ingredients in a gallery-like format, celebrating them as if in an ingredient museum, conveying transparency to distinguish the brand.
Reframe Packaging Limitations: Ingredient Gallery Display
A gallery-style ingredient UI display turns a lack in packaging into a strength. This “ingredient museum” approach emphasizes the tea’s natural qualities and draws focus to the purity of ingredients, inviting customers to enjoy the product at a great price.
Enhancing the Aftertaste: “I buy to feel good”
Extend the satisfaction of purchasing tea by adding thoughtful touches—personalized compliments and curated tea readings—to create a feel-good experience that lasts beyond the initial purchase.
