A Mountain Mist Genesis
Whispers from the Mountain Breeze
Above the clouds in the secluded Zhelong mountains, where the mists brush pristine mountain peaks, our High Mountain White Tea finds its genesis.
When these white tea leaves kiss the water, the infusion shimmers, delicate floral notes intertwined with serene alpine breezes meander alongside a hushed sweetness of first snow.
This High Mountain White Tea is not a mere indulgence; it's an odyssey.
Dear connoisseur, we invite you to partake in the white tea fantasia. Let the whispers of the mountain mist enchant your senses.
The Art of Selling Tea
Design Theory & Business of Tea
Teas don’t sell by the brand, teas sell by the category.
This design was approached with the understanding that the intentions of both the stakeholders and customers is to use tea as a social tool. The product purpose of a tea is not delivered through taste, it is delivered through information. The informational values are provided throughout the design experience of Tiao Tea.
If someone walked into the office, one makes them tea without saying anything, it’s merely a beverage. But, if someone is going to start talking about this tea, it’s going to be a niche and unique story. By using this social tool of tea, the esteemed guest feels respected.
Only when a tea is niche and unique, it is able to retain desirability. The moment everyone knows what’s up with a type of tea, it’s no longer special and drops in social and informational value.
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