A Mountain Mist Genesis
Whispers from the Mountain Breeze
Above the clouds in the secluded Zhelong mountains, where the mists brush pristine mountain peaks, our High Mountain White Tea finds its genesis.
When these white tea leaves kiss the water, the infusion shimmers, delicate floral notes intertwined with serene alpine breezes meander alongside a hushed sweetness of first snow.
This High Mountain White Tea is not a mere indulgence; it's an odyssey.
Dear connoisseur, we invite you to partake in the white tea fantasia. Let the whispers of the mountain mist enchant your senses.
The Art of Selling Tea
Design Theory
Teas do not sell by the brand, teas sell by the category.
As a social tool, tea’s purpose unfolds not in taste but in the information shared. In Mountain Mist, informational value is woven into the design experience.
Serving tea without words is merely a drink, but if someone starts talking about this tea, immediately you sense it’s a niche, unique offering that honors the guest. A tea retains its allure only while its information remains rare and distinctive; when it becomes common knowledge, its desirability fades.
MCM Worldwide VIP Couture Event OEM Packaging & Department Store Retail
Mountain Mist at BMW Stores
World Youth Festival 2024 Specialty Selection
MCM Worldwide VIP Couture Event OEM Packaging
Mountain Mist at BMW Stores & Department Retail
World Youth Festival 2024 Specialty Selection
Market Metrics
More than 150K Units Sold.
Product revenue exceeded ¥20 million.
On sale at Wangfujing Department Store — one of China’s premier department retailers.
Awarded Best Innovation among 70 top tea brands at the Shanghai International Tea Festival.
Design selected by MCM Worldwide for their VIP couture event.
Corporate clients include BMW, Huawei, MCM, Hesuoyou Hotel, and the World Youth Festival.
Additional Packaging Designs
Ocean Protection Discovery Set is designed to attract customers disappointed by Shiseido's 74% Alibaba revenue drop following the nuclear waste incident. With the dumping expected to continue for the next 30 years, it presents an opportunity to capture their customer base. A conceptual project independent of any association with Origins.
